Data Analytics

[vc_row][vc_column][vc_custom_heading text=”Etag provides Data Analytics services to increase your company Profits” font_container=”tag:h2|text_align:center”][/vc_column][/vc_row][vc_row][vc_column][vc_single_image][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Understanding your customers and the ways they behave is crucial to the success of your organisation. Therefore, Data Analytics is considered as the ‘last frontier’ in handling information overload and reaching strategic growth.

Etag exists to help clients extract maximum insight and value from their data.

We apply classic and proprietary data analytics technique to customer data with clear business goals in mind. And deliver you findings that are both understandable and actionable. We also help in Improving financial returns, customer perceptions and standout against the competition.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”Etag Analytics” title_align=”separator_align_left”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Etag provides business data analytics solutions that enable organizations to maximize the power of their data. By bringing the analytics closer to the business world, our services help clients gain deeper perspective into their constituents and operations, discover hidden knowledge, and attain business foresight; all the right ingredients needed to ultimately manage complex decisions within the enterprise.

Etag is specialized in data analytics business. We help our clients use their data to drive understanding and profit.

We deliver high-quality, actionable insight into customer behaviour. We have proven data analytics approaches that will make a difference to your business performance.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”Etag Services” title_align=”separator_align_left”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Our work covers the full range of data analytics services:

  • Segmentation and profiling
  • Predictive modelling
  • Data mining
  • RFM (recency, frequency, monetary value) analysis to bespoke insight analysis and
  • Data planning.


Working across multiple sectors, we deliver a unique level of data analytics insight that drives smarter, profitable marketing and business decisions.An explosion in the number of sources, channels and sheer volume of information has led to many companies suffering from data overload.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”Etag Expertise” title_align=”separator_align_left”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Exploratory and Insight on Data Analytics full bold

From a standard suite of analyses, right through to more specific analytical investigations, our exploratory and insight data analytics enable you to better target your marketing and products.

Typically, we carry out a standard suite of analyses on your data (e.g. Pareto analysis and Best and Worst comparisons) as well as probing specific areas of interest as identified through initial discussions with you.

This initial work will often lead to more in-depth application of data analytics in specific areas or to the implementation of targeted marketing actions and product development.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”Data Analytics Segmentation and Profiling ” title_align=”separator_align_left”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]We treat every job and every client on an individual basis. Because for our insights to be truly revealing and truly business changing, they need to be based on each client’s individual needs and their individual business.

In an increasingly standardized industry our consultative approach to data analytics is a breath of fresh air.

Etag creates bespoke segmentation models to drive targeted communications and to enhance customer understanding across your business.

The complexity and granularity of our segmentation depends entirely on your requirements. However, we would typically recommend starting small (< 10 consumer segments) before intensifying the analysis.

For bespoke segmentation and profiling we would recommend the incorporation of socio-demographic and other relevant data where appropriate, in order to maximize insight.

We also offer standard segmentation products for some sectors (e.g. Frequent Flyers) and standard Recency, Frequency and Value segmentation models which can be applied across industry sectors.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”Predictive Data Analytics Modelling” title_align=”separator_align_left”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Optimize your marketing strategy like never before with our proven predictive data analytics modelling products.

Etag has delivered a wide range of predictive modelling projects for a variety of clients with particular expertise.

Driven by the analysis of historical trends and identification of the variables that suggest future high value, the model enables our client to optimize their marketing strategy like never before.

Each new customer receives monthly marketing activity based on their predictive segment. Now in operation for several years, the predictive model demonstrates consistent returns of more than 100%.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”Data Analytics Planning ” title_align=”separator_align_left”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Get the best data for your marketing requirements through the expertise of our data planning team.

Working across industries and with all UK data suppliers, Etag has a wealth of expertise of the UK and global data markets.

Our experience has provided us with comprehensive knowledge of UK and global data companies, with regards to their service levels and information resources, including quality and performance across marketing activities.

The data planning team works with you to identify, evaluate and negotiate the most appropriate data sets for your campaign and the most flexible terms with suppliers. Key to all of this is ensuring that we obtain the best data for your marketing requirements.

Additionally, we are able to incorporate our own data modelling and data analytics skills post-campaign. So you can be in no doubt that the data you are using in the market is effectively selected and reported on.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”Data Analytics Reporting and Key Performance Indicators ” title_align=”separator_align_left”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Choose from bespoke measurement processes created especially for you or select our off-the-shelf “Health Check” program.

Understanding how your CRM operation and customer base is performing is only possible with robust and meaningful reporting.

Etag has created and continues to manage reporting KPI suites for a wide range of clients across multiple sectors. We identify and correct deviations from key performance indicators and goals through data analytics.

Bespoke measurement processes can either be created for you, or we can supply our off-the-shelf ‘Health Check’ program, which looks at a set of standard metrics for your industry over time.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”Etag’s Data Analytics for Future” title_align=”separator_align_left”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

  • Pioneering the smart use of data for marketing and customer interaction.
  • Etag is at the forefront of the smart use of data analytics for marketing and customer interaction.
  • Working with software developers and customer management specialists enables us to bring the power of analytics to bear in dynamic real-time environments – such as customer contact centers and mobile contexts.
  • Dynamic customer modelling and scoring that operate in real time are increasingly offering the opportunity to deliver a personalized customer experience, where previously only a generic one was possible or affordable.
  • Etag can deliver data-driven communications that drive personalisation to your customers whatever the medium.
  • Etag provides its clients with a range of reporting, analytical and data mining services across a multitude of industry sectors and geographies.
  • At all times we set out to provide clear, actionable and measurable analysis that can be easily implemented to improve client relationships and increase revenues.


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